Coca-Cola has been the proud sponsor of Icelandic football for over thirty years. A lot has happened in that time. In recent years we have seen a meteoric rise in Icelandic football and right now the biggest moment in it’s history is in front of us. The FIFA World Cup 2018 in Russia where Iceland participates for the first time.
Once the ticket to Russia was secured it was clear that Coca-Cola would do something spectacular. An idea was formed, planning started and then production of what was to become one of the biggest marketing campaigns in Icelandic history, directed by none other than Iceland’s no. 1 goalkeeper, Hannes Thor Halldorsson.
The message is clear. It’s not only the 11 players on the pitch who are representing Iceland at the World Cup. We are all representing Iceland at the World Cup, TOGETHER.